Sinomart
Introduce and officially launch the first Sinomart store in Nigeria.
we Positioned the store as a discovery destination where over 20 million consumers can access greater variety, quality products, and exceptional price.
We brought together key stakeholders; including media representatives, traditional community leaders, the Chamber of Commerce, government agencies, and shoppers; creating credibility, visibility, and strong community endorsement. The coordinated approach ensured maximum awareness, massive footfall, and a landmark retail debut.
Learn MoreThe results
Happy Shoppers
Purchase Completed
Shoppers rewarded
audience reached
Nano Influencers Deployed
The challenge:
Sinomart was set to introduce its first-ever store in Nigeria, entering a competitive retail landscape dominated by established supermarkets and informal trade.
The objective was clear: Drive massive awareness pre-launch
Position Sinomart as a destination for variety, quality, and unbeatable pricing. Deliver exceptional footfall on launch day.
What we did:
We executed a fully integrated launch campaign for Sinomart, beginning with a high-impact teaser phase designed to spark curiosity and anticipation across key catchment areas. This was amplified through targeted radio placements and the strategic deployment of nano influencers who drove hyper-local buzz and authentic community conversations online and offline.
WE DO THINGS THAT MAKE YOU GO HMM!
We created a momentum culminated in a grand physical launch event that brought together key stakeholders; including media representatives, traditional community leaders, the Chamber of Commerce, government agencies, and shoppers; creating credibility, visibility, and strong community endorsement. The coordinated approach ensured maximum awareness, massive footfall, and a landmark retail debut.
