Midea
ECO COOL, EASY COOL — Powering Smart Living in Nigeria
The results
Major Nigerian Cities Activated
Dealers & Media Engaged
Stakeholders Per City Hosted
Product Demonstrations Delivered
Multi-Channel PR Features Secured
We delivered a multi-city trade conference across Lagos, Abuja, Port Harcourt, and Kano, positioning Midea as the leader in energy-efficient, voltage-adaptive home appliances. Through immersive product demonstrations and strategic PR amplification, we strengthened dealer partnerships and accelerated adoption of the UNICOOL AC series nationwide.
Learn MoreThe challenge:
Midea sought to deepen market penetration and reinforce its leadership in Nigeria’s competitive home appliance category. The objective was to introduce innovative, energy-efficient products; particularly the UNICOOL AC series designed for low-voltage performance; while strengthening relationships with key trade partners. Beyond awareness, the brand needed to drive adoption, secure dealer confidence, and create a compelling emotional connection that translated into long-term market expansion.
What we did:
Under the theme “ECO COOL, EASY COOL,” we conceptualized and executed a high-level trade conference platform co-hosted with Care Global Consumer Limited (CGCL). Hosted in controlled IT outlet venues, each event featured immersive product demonstrations, premium audio-visual storytelling, and interactive dealer sessions. We showcased refrigerators, air conditioners, washing machines, and freezers tailored to Nigeria’s voltage and energy realities. A comprehensive PR and influencer strategy amplified the event nationwide, while structured engagement sessions enabled feedback, collaboration, and strategic alignment with trade partners.
The Impact
The campaign elevated Midea’s brand equity across Nigeria’s appliance market by transforming product showcases into relationship-building experiences. Dealers left with renewed confidence in the brand’s innovation, sustainability focus, and affordability promise. Through strategic storytelling, live demonstrations, and ecosystem collaboration, Midea strengthened its distribution network, expanded market reach, and solidified its reputation as a forward-thinking smart home solutions provider across West Africa.
