WAW COLOUR DETERGENT
WAW Colour Detergent – Trade & Internal Launch Event
The results
Attendees engaged directly with the brand
Targeted distributor participation, enhancing trade buy-in
PR mentions across social and traditional media
Logistical or operational issues during the event
high-profile KOL activation with Funke Akindele generated media buzz
Elevated Brand Engagement with Stakeholders and Influencers
For WAW Colour Detergent, we executed a comprehensive Trade & Internal Launch Event designed to position the product strongly in-market, secure distributor confidence, and equip sales teams with the right messaging for rapid penetration.
Learn MoreThe challenge:
Henkel tasked our agency with executing the launch of WAW Colour Detergent in Nigeria, targeting internal teams, wholesalers, and key distributors. The goal: create a premium, memorable experience that strengthened relationships, generated PR opportunities, and positioned WAW Colour as a market leader — all within a highly competitive FMCG landscape.
What we did:
We designed and delivered a high-impact launch at a premium Lagos venue, bringing together 86 Henkel employees, 300 wholesalers, and key distributors. The event featured Funke Akindele as a KOL influencer, interactive product demonstrations, branded engagement zones, and structured networking sessions. Our team handled end-to-end event management, from guest flow and technical production to PR amplification and influencer engagement.
The Impact:
The launch successfully elevated WAW Colour’s brand positioning, reinforced Henkel’s internal and trade relationships, and maximized exposure through influencer-led media coverage. By combining strategic planning, experiential design, and high-profile engagement, the event delivered measurable trade impact, enhanced PR reach, and a premium launch experience that set the benchmark for future FMCG activations in Nigeria.
